SQUAD is the product of a small, social start-up with big ambitions, founded by philanthropist Duncan Skinner and budding social entrepreneur Collette Norval in 2016. The idea was simple – to generate sustainable profits for charity by producing and selling a product that could be used anywhere in the world, in all conditions.
So, the SQUAD snood – a versatile, practical and affordable product with purpose – was born. Individuals started to wear the garment with pride, knowing they were supporting a social impact business. The SQUAD quickly gained momentum and began to be used by some of the UK’s largest sports clubs, charities and corporates.
After three successful years of trading and growing the brand, it was time to move the business on. And what better fit than design, print and digital experts XIC, whom have been supporting SQUAD with their print and creative requirements throughout their journey.
Now, it’s all about continuation. The SQUAD story must live on.
Known for high quality products, unrivalled customer service and much-appreciated added value, XIC will be bringing all that and more to you as part of the SQUAD story. Each and every single SQUAD snood will continue to be produced in Aberdeen then packed to perfection by an awesome team.
But, most importantly, the meaningful social ethos that SQUAD was built on is here to stay. For every snood produced, part of the sale will go to The Skinner Charitable Trust for reinvestment in their continued philanthropic work.